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Tübingen, August 1, 2025. – SMP has further developed the central visual element of its brand identity. The previous logo has been modernized and simplified: the lettering now appears in a straight form with slightly more space between the letters. In addition two corners are added as a visual framing element. Combined with the characteristic SMP red, this creates a striking modern look with strong recognition value.

In 2000 Klaus Roth and other partners founded the testing laboratory with the vision of bringing hygiene in the healthcare and medical device sectors to a safe and standardized level worldwide and improving instrument processing in medical facilities. Today, SMP is a leading provider of medical device validation and requalification services, serving customers in over 25 countries. SMP is the only company in the world to offer testing of cleaning processes using radioactively labeled test soil.

Immerse yourself in the world of our medical technology testing laboratory by watching our film, SMP: Validation and Research in Medical Technology. Gain a comprehensive understanding of all aspects of our work, from validation to innovative research. Let yourself be inspired and learn how we are shaping the future of medical technology.